Last week we launched Marketecture.tv, a video review site where experts like me, Eric Seufert, Mike Shields, and Zach Rodgers help to de-mystify the complex world of ad tech and … read full post→
Launching Marketecture.tv
Category: AdTech
Discussion of my favorite subject, AdTech
Web3 for Media and Advertising
I wrote a Tweetstorm about the applicability of the so-called "web3" movement to media and advertising and it went kind of viral;. Check it out: https://twitter.com/aripap/status/1474039478671003652… read full post→
24 Laws of Ad Tech Product Management
Based on my many years in ad tech, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. 1. If you add … read full post→
IAB There Interview
I'm interviewed from my home by David Cohen, President of the IAB about a range of subjects relating to ad tech. Video is on Periscope and not embeddable so here's … read full post→
Cookie Apocalypse II
Relatively in-depth webinar on the state of digital identity and what it means for the industry. Follow-up to my earlier video: Cookie Apocalypse Q&A. https://youtu.be/Wi-B6v5YYyY… read full post→
Social Distancing Podcast
AdExchanger is doing a series of short podcasts with industry people discussing the current situation with Corona-19 and being stuck in the house. Listen here... They also wanted a pic … read full post→
Cookie Apocalypse Q&A
I did an hour-long presentation and Q&A about Google's recent announcement to eliminate the third-party cookie in the Chrome browser. https://www.youtube.com/watch?v=Fv56xRjmn3o… read full post→
AdExchanger Podcast on Cookie Apocalypse
Recorded live at IndustryPreview conference. Listen here...… read full post→
Google, You Finally Really Did It
My take on Google's announcement that Chrome would be removing third-party cookies. This ran in AdExchanger just a couple of hours after the announcement and caused quite a stir, especially … read full post→
Did Your Ads Work?
I hosted an informative webinar about ad attribution with my good friend Rick Bruner. We asked a simple question: Did Your Ads Work? https://www.youtube.com/watch?v=2LYXO7cXjkE… read full post→