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Ari Paparo

SaaS CEO, Ad Tech Influencer

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Category: AdTech

Discussion of my favorite subject, AdTech

Launching Marketecture.tv

June 4, 2022June 4, 2022 aripapLeave a comment

Last week we launched Marketecture.tv, a video review site where experts like me, Eric Seufert, Mike Shields, and Zach Rodgers help to de-mystify the complex world of ad tech and … read full post→

Posted in AdTech, Articles, Bylines, Content, TechTagged adtech

Web3 for Media and Advertising

December 28, 2021 aripapLeave a comment

I wrote a Tweetstorm about the applicability of the so-called "web3" movement to media and advertising and it went kind of viral;. Check it out: https://twitter.com/aripap/status/1474039478671003652… read full post→

Posted in AdTech, Tech

24 Laws of Ad Tech Product Management

February 16, 2021February 16, 2021 aripapLeave a comment

Based on my many years in ad tech, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. 1. If you add … read full post→

Posted in AdTech, Articles, Bylines, Content

IAB There Interview

April 30, 2020April 30, 2020 aripapLeave a comment

I'm interviewed from my home by David Cohen, President of the IAB about a range of subjects relating to ad tech. Video is on Periscope and not embeddable so here's … read full post→

Posted in AdTech, Video

Cookie Apocalypse II

April 30, 2020April 30, 2020 aripapLeave a comment

Relatively in-depth webinar on the state of digital identity and what it means for the industry. Follow-up to my earlier video: Cookie Apocalypse Q&A. https://youtu.be/Wi-B6v5YYyY… read full post→

Posted in AdTech, Video

Social Distancing Podcast

March 25, 2020March 25, 2020 aripapLeave a comment

AdExchanger is doing a series of short podcasts with industry people discussing the current situation with Corona-19 and being stuck in the house. Listen here... They also wanted a pic … read full post→

Posted in AdTech, Podcasts

Cookie Apocalypse Q&A

February 6, 2020March 28, 2020 aripapLeave a comment

I did an hour-long presentation and Q&A about Google's recent announcement to eliminate the third-party cookie in the Chrome browser. https://www.youtube.com/watch?v=Fv56xRjmn3o… read full post→

Posted in AdTech, Articles, Bylines, Content, Video

AdExchanger Podcast on Cookie Apocalypse

January 31, 2020March 24, 2020 aripapLeave a comment

Recorded live at IndustryPreview conference. Listen here...… read full post→

Posted in AdTech, Articles, Bylines, Content, Podcasts

Google, You Finally Really Did It

January 14, 2020March 24, 2020 aripapLeave a comment

My take on Google's announcement that Chrome would be removing third-party cookies. This ran in AdExchanger just a couple of hours after the announcement and caused quite a stir, especially … read full post→

Posted in AdTech, Articles, Bylines, Content

Did Your Ads Work?

December 10, 2019March 24, 2020 aripapLeave a comment

I hosted an informative webinar about ad attribution with my good friend Rick Bruner. We asked a simple question: Did Your Ads Work? https://www.youtube.com/watch?v=2LYXO7cXjkE… read full post→

Posted in AdTech, Articles, Bylines, Content, Video

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