I hosted an informative webinar about ad attribution with my good friend Rick Bruner. We asked a simple question: Did Your Ads Work? https://www.youtube.com/watch?v=2LYXO7cXjkE… read full post→
Did Your Ads Work?
Category: AdTech
Discussion of my favorite subject, AdTech
Google Display Ad Stack
I originally posted this diagram on Twitter but also wanted to pose the file here. https://twitter.com/aripap/status/1107613284889444352… read full post→
AlleyWatch Interview
Q&A with me in AlleyWatch about our recent funding.… read full post→
Beeswax Series B
My company, Beeswax, announced a $15 million Series B fundraise. It was covered by AdExchanger and the Wall St Journal.… read full post→
AdTech Business Models
AdTech is in flux right now and entrepreneurs are trying new ways to get traction. I wrote a piece describing the various business models that are out there in the … read full post→
Hidden Secrets of Your Log Files
This is a somewhat dry talk with a super-sexy title! I actually came up with the title before I had any idea what I was going to speak about. Anyway, … read full post→
The Strategic Impact Of GDPR (With Emoji)
This has got to be my most infamous AdExchanger post. When it was originally posted I ranked how fucked various adtech sectors would be under GDPR using a "flaming Euro" … read full post→
The Hidden Dangers Of Supply-Path Optimization
I'm really getting my FUD out in this one.… read full post→
So, You Have Unique Data? | AdExchanger
So, You Have Unique Data? | AdExchangerMy first flowchart…… read full post→
AdExchanger Podcast Interview
Wide-ranging interview about Beeswax and adtech. Worth a listen.… read full post→