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Ari Paparo

Ari Paparo

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Category: AdTech

Discussion of my favorite subject, AdTech

AdTech Business Models

November 6, 2018March 24, 2020 aripapLeave a comment

AdTech is in flux right now and entrepreneurs are trying new ways to get traction. I wrote a piece describing the various business models that are out there in the … read full post→

Posted in AdTech, Articles, Bylines, Content

Hidden Secrets of Your Log Files

April 12, 2018March 24, 2020 aripapLeave a comment

This is a somewhat dry talk with a super-sexy title! I actually came up with the title before I had any idea what I was going to speak about. Anyway, … read full post→

Posted in AdTech, Articles, Bylines, Content, Video

The Strategic Impact Of GDPR (With Emoji)

January 30, 2018March 24, 2020 aripapLeave a comment

This has got to be my most infamous AdExchanger post. When it was originally posted I ranked how fucked various adtech sectors would be under GDPR using a "flaming Euro" … read full post→

Posted in AdTech, Articles, Bylines, Content

The Hidden Dangers Of Supply-Path Optimization

January 16, 2018March 24, 2020 aripapLeave a comment

I'm really getting my FUD out in this one.… read full post→

Posted in AdTech, Articles, Bylines, Content

So, You Have Unique Data? | AdExchanger

August 5, 2017March 24, 2020 aripapLeave a comment

So, You Have Unique Data? | AdExchangerMy first flowchart…… read full post→

Posted in AdTech, Articles, Bylines, ContentTagged beeswax

AdExchanger Podcast Interview

March 10, 2017March 24, 2020 aripapLeave a comment

Wide-ranging interview about Beeswax and adtech. Worth a listen.… read full post→

Posted in AdTech, Articles, Bylines, Content, Podcasts

Monetizing Data: A Flow Chart

January 17, 2017March 24, 2020 aripapLeave a comment

The first (and only) time AdExchanger has run a flowchart as a column, read: So, You Have Unique Data?… read full post→

Posted in AdTech, Articles, Bylines, Content

Beeswax Series A Funding

September 9, 2016March 24, 2020 aripapLeave a comment

We announced an $11 million Series A, covered in TechCrunch.… read full post→

Posted in AdTech, Articles, Bylines, Content

In Praise of Complexity

April 28, 2016March 24, 2020 aripapLeave a comment

Byline article talking about how you need to dig deeper to get results in advertising. In Praise of Complexity.… read full post→

Posted in AdTech, Articles, Bylines, Content

Strategic Implications of Header Bidding

October 23, 2015March 24, 2020 aripapLeave a comment

Hoo-boy, this article really stirred the pot. The premise is, basically, if it is easy for publishers to add as many monetization partners as they like, what's the competitive advantage?… read full post→

Posted in AdTech, Articles, Bylines, Content

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