AdTech is in flux right now and entrepreneurs are trying new ways to get traction. I wrote a piece describing the various business models that are out there in the … read full post→
AdTech Business Models
Category: AdTech
Discussion of my favorite subject, AdTech
Hidden Secrets of Your Log Files
This is a somewhat dry talk with a super-sexy title! I actually came up with the title before I had any idea what I was going to speak about. Anyway, … read full post→
The Strategic Impact Of GDPR (With Emoji)
This has got to be my most infamous AdExchanger post. When it was originally posted I ranked how fucked various adtech sectors would be under GDPR using a "flaming Euro" … read full post→
The Hidden Dangers Of Supply-Path Optimization
I'm really getting my FUD out in this one.… read full post→
So, You Have Unique Data? | AdExchanger
So, You Have Unique Data? | AdExchangerMy first flowchart…… read full post→
AdExchanger Podcast Interview
Wide-ranging interview about Beeswax and adtech. Worth a listen.… read full post→
Monetizing Data: A Flow Chart
The first (and only) time AdExchanger has run a flowchart as a column, read: So, You Have Unique Data?… read full post→
Beeswax Series A Funding
We announced an $11 million Series A, covered in TechCrunch.… read full post→
In Praise of Complexity
Byline article talking about how you need to dig deeper to get results in advertising. In Praise of Complexity.… read full post→
Strategic Implications of Header Bidding
Hoo-boy, this article really stirred the pot. The premise is, basically, if it is easy for publishers to add as many monetization partners as they like, what's the competitive advantage?… read full post→