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Ari Paparo

Ari Paparo

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Category: AdTech

Discussion of my favorite subject, AdTech

Beeswax Series B

January 22, 2019March 24, 2020 aripapLeave a comment

My company, Beeswax, announced a $15 million Series B fundraise. It was covered by AdExchanger and the Wall St Journal.… read full post→

Posted in AdTech, Articles, Bylines, Content

AdTech Business Models

November 6, 2018March 24, 2020 aripapLeave a comment

AdTech is in flux right now and entrepreneurs are trying new ways to get traction. I wrote a piece describing the various business models that are out there in the … read full post→

Posted in AdTech, Articles, Bylines, Content

Hidden Secrets of Your Log Files

April 12, 2018March 24, 2020 aripapLeave a comment

This is a somewhat dry talk with a super-sexy title! I actually came up with the title before I had any idea what I was going to speak about. Anyway, … read full post→

Posted in AdTech, Articles, Bylines, Content, Video

The Strategic Impact Of GDPR (With Emoji)

January 30, 2018March 24, 2020 aripapLeave a comment

This has got to be my most infamous AdExchanger post. When it was originally posted I ranked how fucked various adtech sectors would be under GDPR using a "flaming Euro" … read full post→

Posted in AdTech, Articles, Bylines, Content

The Hidden Dangers Of Supply-Path Optimization

January 16, 2018March 24, 2020 aripapLeave a comment

I'm really getting my FUD out in this one.… read full post→

Posted in AdTech, Articles, Bylines, Content

So, You Have Unique Data? | AdExchanger

August 5, 2017March 24, 2020 aripapLeave a comment

So, You Have Unique Data? | AdExchangerMy first flowchart…… read full post→

Posted in AdTech, Articles, Bylines, ContentTagged beeswax

AdExchanger Podcast Interview

March 10, 2017March 24, 2020 aripapLeave a comment

Wide-ranging interview about Beeswax and adtech. Worth a listen.… read full post→

Posted in AdTech, Articles, Bylines, Content, Podcasts

Monetizing Data: A Flow Chart

January 17, 2017March 24, 2020 aripapLeave a comment

The first (and only) time AdExchanger has run a flowchart as a column, read: So, You Have Unique Data?… read full post→

Posted in AdTech, Articles, Bylines, Content

Beeswax Series A Funding

September 9, 2016March 24, 2020 aripapLeave a comment

We announced an $11 million Series A, covered in TechCrunch.… read full post→

Posted in AdTech, Articles, Bylines, Content

In Praise of Complexity

April 28, 2016March 24, 2020 aripapLeave a comment

Byline article talking about how you need to dig deeper to get results in advertising. In Praise of Complexity.… read full post→

Posted in AdTech, Articles, Bylines, Content

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