Last week we launched Marketecture.tv, a video review site where experts like me, Eric Seufert, Mike Shields, and Zach Rodgers help to de-mystify the complex world of ad tech and … read full post→
Launching Marketecture.tv
Category: Articles, Bylines, Content
Stuff I’ve written about online advertising and adtech
24 Laws of Ad Tech Product Management
Based on my many years in ad tech, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. 1. If you add … read full post→
Cookie Apocalypse Q&A
I did an hour-long presentation and Q&A about Google's recent announcement to eliminate the third-party cookie in the Chrome browser. https://www.youtube.com/watch?v=Fv56xRjmn3o… read full post→
AdExchanger Podcast on Cookie Apocalypse
Recorded live at IndustryPreview conference. Listen here...… read full post→
Google, You Finally Really Did It
My take on Google's announcement that Chrome would be removing third-party cookies. This ran in AdExchanger just a couple of hours after the announcement and caused quite a stir, especially … read full post→
Did Your Ads Work?
I hosted an informative webinar about ad attribution with my good friend Rick Bruner. We asked a simple question: Did Your Ads Work? https://www.youtube.com/watch?v=2LYXO7cXjkE… read full post→
AlleyWatch Interview
Q&A with me in AlleyWatch about our recent funding.… read full post→
Beeswax Series B
My company, Beeswax, announced a $15 million Series B fundraise. It was covered by AdExchanger and the Wall St Journal.… read full post→
AdTech Business Models
AdTech is in flux right now and entrepreneurs are trying new ways to get traction. I wrote a piece describing the various business models that are out there in the … read full post→
Hidden Secrets of Your Log Files
This is a somewhat dry talk with a super-sexy title! I actually came up with the title before I had any idea what I was going to speak about. Anyway, … read full post→