Skip to content

Ari Paparo

SaaS CEO, Ad Tech Influencer

  • About
  • Archives
  • Blog
  • Contact

Category: Articles, Bylines, Content

Stuff I’ve written about online advertising and adtech

Launching Marketecture.tv

June 4, 2022June 4, 2022 aripapLeave a comment

Last week we launched Marketecture.tv, a video review site where experts like me, Eric Seufert, Mike Shields, and Zach Rodgers help to de-mystify the complex world of ad tech and … read full post→

Posted in AdTech, Articles, Bylines, Content, TechTagged adtech

24 Laws of Ad Tech Product Management

February 16, 2021February 16, 2021 aripapLeave a comment

Based on my many years in ad tech, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. 1. If you add … read full post→

Posted in AdTech, Articles, Bylines, Content

Cookie Apocalypse Q&A

February 6, 2020March 28, 2020 aripapLeave a comment

I did an hour-long presentation and Q&A about Google's recent announcement to eliminate the third-party cookie in the Chrome browser. https://www.youtube.com/watch?v=Fv56xRjmn3o… read full post→

Posted in AdTech, Articles, Bylines, Content, Video

AdExchanger Podcast on Cookie Apocalypse

January 31, 2020March 24, 2020 aripapLeave a comment

Recorded live at IndustryPreview conference. Listen here...… read full post→

Posted in AdTech, Articles, Bylines, Content, Podcasts

Google, You Finally Really Did It

January 14, 2020March 24, 2020 aripapLeave a comment

My take on Google's announcement that Chrome would be removing third-party cookies. This ran in AdExchanger just a couple of hours after the announcement and caused quite a stir, especially … read full post→

Posted in AdTech, Articles, Bylines, Content

Did Your Ads Work?

December 10, 2019March 24, 2020 aripapLeave a comment

I hosted an informative webinar about ad attribution with my good friend Rick Bruner. We asked a simple question: Did Your Ads Work? https://www.youtube.com/watch?v=2LYXO7cXjkE… read full post→

Posted in AdTech, Articles, Bylines, Content, Video

AlleyWatch Interview

January 25, 2019March 24, 2020 aripapLeave a comment

Q&A with me in AlleyWatch about our recent funding.… read full post→

Posted in AdTech, Articles, Bylines, Content

Beeswax Series B

January 22, 2019March 24, 2020 aripapLeave a comment

My company, Beeswax, announced a $15 million Series B fundraise. It was covered by AdExchanger and the Wall St Journal.… read full post→

Posted in AdTech, Articles, Bylines, Content

AdTech Business Models

November 6, 2018March 24, 2020 aripapLeave a comment

AdTech is in flux right now and entrepreneurs are trying new ways to get traction. I wrote a piece describing the various business models that are out there in the … read full post→

Posted in AdTech, Articles, Bylines, Content

Hidden Secrets of Your Log Files

April 12, 2018March 24, 2020 aripapLeave a comment

This is a somewhat dry talk with a super-sexy title! I actually came up with the title before I had any idea what I was going to speak about. Anyway, … read full post→

Posted in AdTech, Articles, Bylines, Content, Video

Posts navigation

Older posts
Ari Paparo
Proudly powered by WordPress Theme: Libre 2.
 

Loading Comments...