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Ari Paparo

SaaS CEO, Ad Tech Influencer

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Category: Articles, Bylines, Content

Stuff I’ve written about online advertising and adtech

The Strategic Impact Of GDPR (With Emoji)

January 30, 2018March 24, 2020 aripapLeave a comment

This has got to be my most infamous AdExchanger post. When it was originally posted I ranked how fucked various adtech sectors would be under GDPR using a "flaming Euro" … read full post→

Posted in AdTech, Articles, Bylines, Content

The Hidden Dangers Of Supply-Path Optimization

January 16, 2018March 24, 2020 aripapLeave a comment

I'm really getting my FUD out in this one.… read full post→

Posted in AdTech, Articles, Bylines, Content

So, You Have Unique Data? | AdExchanger

August 5, 2017March 24, 2020 aripapLeave a comment

So, You Have Unique Data? | AdExchangerMy first flowchart…… read full post→

Posted in AdTech, Articles, Bylines, ContentTagged beeswax

AdExchanger Podcast Interview

March 10, 2017March 24, 2020 aripapLeave a comment

Wide-ranging interview about Beeswax and adtech. Worth a listen.… read full post→

Posted in AdTech, Articles, Bylines, Content, Podcasts

Monetizing Data: A Flow Chart

January 17, 2017March 24, 2020 aripapLeave a comment

The first (and only) time AdExchanger has run a flowchart as a column, read: So, You Have Unique Data?… read full post→

Posted in AdTech, Articles, Bylines, Content

Beeswax Series A Funding

September 9, 2016March 24, 2020 aripapLeave a comment

We announced an $11 million Series A, covered in TechCrunch.… read full post→

Posted in AdTech, Articles, Bylines, Content

In Praise of Complexity

April 28, 2016March 24, 2020 aripapLeave a comment

Byline article talking about how you need to dig deeper to get results in advertising. In Praise of Complexity.… read full post→

Posted in AdTech, Articles, Bylines, Content

Strategic Implications of Header Bidding

October 23, 2015March 24, 2020 aripapLeave a comment

Hoo-boy, this article really stirred the pot. The premise is, basically, if it is easy for publishers to add as many monetization partners as they like, what's the competitive advantage?… read full post→

Posted in AdTech, Articles, Bylines, Content

The Programmatic Waterfall Mystery

January 23, 2015March 24, 2020 aripapLeave a comment

Why does header bidding produce higher yield for publishers? No one really knows -- here are my guesses.… read full post→

Posted in AdTech, Articles, Bylines, Content

My keynote from the Bazaarvoice Summit

May 28, 2014March 21, 2020 aripapLeave a comment

My keynote from the Bazaarvoice SummitI look really weird. Do I really look like this?… read full post→

Posted in Articles, Bylines, Content, Video

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