Wide-ranging interview about Beeswax and adtech. Worth a listen.… read full post→
Category: AdTech
Discussion of my favorite subject, AdTech
Monetizing Data: A Flow Chart
The first (and only) time AdExchanger has run a flowchart as a column, read: So, You Have Unique Data?… read full post→
Beeswax Series A Funding
We announced an $11 million Series A, covered in TechCrunch. … read full post→
In Praise of Complexity
Byline article talking about how you need to dig deeper to get results in advertising. In Praise of Complexity.… read full post→
Strategic Implications of Header Bidding
Hoo-boy, this article really stirred the pot. The premise is, basically, if it is easy for publishers to add as many monetization partners as they like, what’s the competitive advantage?… read full post→
The Programmatic Waterfall Mystery
Why does header bidding produce higher yield for publishers? No one really knows — here are my guesses.… read full post→
… read full post→Google has been hands down the best acquirer of web services. YouTube, Android, Doubleclick, Keyhole, and many more are proof that this is what Google does best
The iPad and Online Advertising
First, read Ian Schafer’s excellent article over on Ad Age about this subject. Done? OK, now here’s some more detail on the operational implications of this new device on publisher … read full post→
VAST 2.0 Released
The IAB today announced the approval and publication of VAST 2.0, the new version of the Video Ad Serving Template meant to create standards and liquidity
VAST 2.0 Released
The IAB today announced the approval and publication of VAST 2.0, the new version of the Video Ad Serving Template meant to create standards and liquidity for video ad … read full post→