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The Programmatic Waterfall Mystery

Posted on January 23, 2015March 24, 2020 by aripap

Why does header bidding produce higher yield for publishers? No one really knows — here are my guesses.

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I’m in a conference center in Houston with thous I’m in a conference center in Houston with thousands of nerdy teenagers, trying to not get run over by robots.
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Sephardic food night. Spanikopita and fijones. Sephardic food night. Spanikopita and fijones.
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Bûche De Noël with chocolate sponge, strawberry Bûche De Noël with chocolate sponge, strawberry mousse and chocolate ganache, decorated with white chocolate mint leaves.
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