This has got to be my most infamous AdExchanger post. When it was originally posted I ranked how fucked various adtech sectors would be under GDPR using a “flaming Euro” emoji-based scale (e.g. 🔥🔥€). Apparently, the editors at AdExchanger needed special permission to include emojis. Since it was originally published the emojis don’t seem to be working so you need to use your imagination.