Two Quick Predictions for 2012

I didn’t do predictions in 2011 and wasn’t going to in 2012, but two big trends seem pretty evident and worthy of prediction.

First, in 2012 you’re going to hear some major publishers claim they are making more revenue from online video than from online traditional (“banner”) advertising. It will probably start with pubs in the viral/comedy video space, or any type of quality content that can get viral or SEO distribution.

Second, in 2012 some other publishers, probably in the tech or blog space, will claim to get more traffic from mobile/tablet devices than traditional pc-like devices.

The first prediction is great news for pubs with video content. The second is dire news, unless monetization of mobile quickly catches up with established web-based deals.