Launching new products and features is inherently a cross-functional process. That’s why the first key step in the launch process is team creation.… read full post→
Category: Product Management
Best Practices in Sizing Product Launches
Not every launch has the importance of Steve Jobs launching the iPhone. But every launch is important in it's own way. That's where sizing comes in.… read full post→
The ROI of Product Development
Measuring the ROI of product development can be challenging. Here are some best practices.… read full post→
The Small Launch Myth
High performing teams run commercialization processes for every feature launch, big or small. … read full post→
Product marketing vs management: Who launches products
One useful lens to consider is the difference between the efforts that are required to actually launch a product vs those that are required for commercial success. In some organizations, … read full post→