About

Hello, I am Ari Paparo, digital advertising guy, father of two, lifelong New Yorker.

Latests blog posts:

• Web3 for Media and AdvertisingDecember 28, 2021
• 24 Laws of Ad Tech Product ManagementFebruary 16, 2021
• IAB There InterviewApril 30, 2020
• Cookie Apocalypse IIApril 30, 2020

About me:

• Professional -> LinkedIn
• Informational -> Blog
• Social -> @Aripap on Twitter

Greatest hits:

• Internet Advertising for Kindergarteners and (part 2)
• Obit for my father, Michael Paparo
• Making Rich Media Scale
• Don’t Look Now Classic Disruption is Taking Place in Advertising
• Obit for my dot com: Getting it Right
• Outdated, but lots of Google Juice: Big List of Blog Search Engines
• Mamma, Don’t Let Your Babies Grow Up to Be Graphic Designers
• Free Kobe!
• Video Ad Serving Standard, VAST 2.0
• A Note from the Google Mailroom