Ari Paparo, the “Ad Tech Influencer”
Ari is a serial entrepreneur and veteran advertising executive. He is the founder and CEO of Marketecture Media, a B2B media company where he hosts the popular Marketecture podcast and writes a weekly newsletter on all things advertising.
In the Summer of 2025 Ari’s first book, Yield, will be released. Yield is a work of narrative journalism that tells the story of Google’s two decade march from zero to absolute dominance in the advertising industry, ending with the ruling from Federal courts finding the company to be an illegal monopoly.
Ari is a well-known expert in the advertising technology world. He was the co-founder and CEO of Beeswax, an innovative ad tech platform that created the industry's first Bidder-as-a-Service™. Beeswax was acquired by Comcast in 2021.
Ari has held a number of executive product positions in the advertising and SaaS sectors. He served as EVP of Product Management for publicly-traded Bazaarvoice, as a Director of Product Management at Google, and the head of product management for AppNexus (acquired by AT&T).
Ari has spearheaded many of the most innovative technologies in advertising. He was the primary creator of the VAST (Video Ad Serving Template) standard, the under pinning for billions of dollars in video advertising worldwide. He is also the patent holder for Nielsen's Digital Advertising Ratings ("DAR"), the standard for digital reach measurement. He is a frequent contributor to AdExchanger and other industry publications as well as a speaker at advertising industry conferences.
He lives in New York City with his wife and two kids.