Ari Paparo
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I've been blogging since the early 2000s. Some of it isn’t that bad! Most of my more recent writing is on my newsletter at
news.marketecture.tv
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Browse all blog posts
I wrote a book about Google, ad tech, and antitrust: Yield
Jun 2, 2025
How to migrate a YouTube channel to another Google account
Jul 10, 2024
Marketecture Newsletter
Feb 13, 2024
Assembling the Launch Team
Oct 17, 2023
Best Practices in Sizing Product Launches
Oct 17, 2023
The ROI of Product Development
Oct 17, 2023
The Small Launch Myth
Oct 17, 2023
Product marketing vs management: Who launches products
Oct 17, 2023
In case you’re not aware, I have a very popular podcast — Marketecture
May 27, 2023
Old TimeOut NY on Me
May 27, 2023
Launching Marketecture.tv
Jun 3, 2022
Web3 for Media and Advertising
Dec 28, 2021
24 Laws of Ad Tech Product Management
Feb 16, 2021
IAB There Interview
Apr 30, 2020
Cookie Apocalypse II
Apr 30, 2020
SuperPowers Podcast
Apr 6, 2020
Social Distancing Podcast
Mar 25, 2020
Cookie Apocalypse Q&A
Feb 6, 2020
AdExchanger Podcast on Cookie Apocalypse
Jan 31, 2020
Google, You Finally Really Did It
Jan 14, 2020
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