Me writing Yield
The big day is here! My book, Yield, is finally shipping. The feedback and support has been incredible, and I hope those of you getting a copy this week dive in and let me know what you think.
The audiobook is now available
This is the number one question I’ve been getting since apparently no one reads anymore. If you like the sound of my voice on my podcast, this is meant for you! Buy it now.
Reviews are coming in and they are good
James Herscher from AdExchanger warns you “for the ad tech nerds out there, be warned: This book may leave you boiling in rage.” Eric Seufert’s review in Mobile Dev Memo gives a great overview:
With Yield, the reader is presented with a meticulously researched and cited story about the cast of characters that brought modern programmatic advertising to life in a manner that flows like an oral history. Reading the book feels akin to eavesdropping on former colleagues telling war stories over drinks.
Want to help out? Leave me a review on Amazon, it makes a huge difference:
Reading this Thursday in NYC
If you’re in New York this week I’m doing a reading hosted by Index Exchange. There will be snacks, books for sale, and an excellent view.
Thanks for all your support.
—Ari