I’m writing this on Wednesday, August 6th, the day after my book Yield was finally released. We’ve had some great coverage, and as of this morning we were #1 for tech and #12 on Amazon’s new release list for business books!
Excerpts
If you want to get a feel for the book first, there have been two excerpts published so far. On my own Marketecture newsletter, I wrote about Google’s reaction to header bidding (hint: they weren’t happy).
On the BuiltIn newsletter/blog I write about the likely effect of the antitrust suit on the publishing market.
Reviews
James Herscher at AdExchanger writes “More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits”
Jonathan Bellack, formerly of Google, writes an excellent review on his newsletter Platformocracy.