This article originally appeared in AdAge on November 29, 2012.
One the hardest decisions to make as a product manager is whether a feature is really ready to launch. Which … read full post→
Ad Tech Influencer
Stuff I’ve written about online advertising and adtech
This article originally appeared in AdAge on November 29, 2012.
One the hardest decisions to make as a product manager is whether a feature is really ready to launch. Which … read full post→
This article originally appeared on the AppNexus Blog on August 1, 2011.
In my recent Ad Age piece on the disruptive nature of RTB technologies I took some shots at … read full post→
This article originally appeared on AdAge.com on July 22, 2011.
Real Time Bidding is the hottest technology in online advertising, and with good reason. By connecting buyers and sellers in … read full post→
The other day I tweeted about the most common come-on in online advertising, that integration of some new behavioral/widget/toolbar/bullshit service would be as simple as “one line of Javascript”. And … read full post→
Digital Video Ad Serving Template (VAST)
VAST is now an accepted standard. Start coding your video players!
My byline on widget marketing is on iMediaConnection today.
In it, I use the word “widget” 33 times. Perhaps a record?
I make a number of points in the … read full post→
Oh boy. This can’t be good for the old career. My face (and voice, and goofy grin) are now featured in banner ads for DoubleClick. It could be worse…rejected … read full post→
I wrote a piece at iMedia defending the use of in-banner video advertisements as an exciting way to reach a broad audience.