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Ari Paparo

SaaS CEO, Ad Tech Influencer

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Category: Tech

Launching Marketecture.tv

June 4, 2022June 4, 2022 aripapLeave a comment

Last week we launched Marketecture.tv, a video review site where experts like me, Eric Seufert, Mike Shields, and Zach Rodgers help to de-mystify the complex world of ad tech and … read full post→

Posted in AdTech, Articles, Bylines, Content, TechTagged adtech

Web3 for Media and Advertising

December 28, 2021 aripapLeave a comment

I wrote a Tweetstorm about the applicability of the so-called "web3" movement to media and advertising and it went kind of viral;. Check it out: https://twitter.com/aripap/status/1474039478671003652… read full post→

Posted in AdTech, Tech

Google Display Ad Stack

March 18, 2019May 14, 2020 aripapLeave a comment

I originally posted this diagram on Twitter but also wanted to pose the file here. https://twitter.com/aripap/status/1107613284889444352… read full post→

Posted in AdTech, Tech

Ringing the Gong (with Arduino)

November 27, 2017April 3, 2020 aripapLeave a comment

Cross-posting from the Beeswax Blog. I wrote some code to ring a gong whenever we closed a deal in Salesforce. Ringing the Gong (with Arduino)... And here's the video showing … read full post→

Posted in Tech

Beeswax.com

July 14, 2015 aripapLeave a comment

My start-up, Beeswax.com, came out of stealth mode today. We are building the ad tech industry’s first Bidder-as-a-Service. I wrote my thoughts on the opportunity on the company’s blog. We … read full post→

Posted in TechTagged adtech, startup

The Data Scientist’s Dilemma

March 11, 2015March 15, 2020 aripapLeave a comment
… read full post→
Posted in Tech
March 3, 2015March 15, 2020 aripapLeave a comment

The CEO Hierarchy of Needs… read full post→

Posted in Tech

Chromecast with Apple Time Machine

January 10, 2015 aripapLeave a comment

Public Service Announcement: If you can’t get your Chromecast to connect to the Internet and you’re using Time Machine as your router, you need to uncheck this obscure setting. In … read full post→

Posted in Tech

Should I Build a Futures Market for Ads?

December 4, 2014 aripapLeave a comment

No.… read full post→

Posted in Tech

2014 Ad Tech IPO Predictions

March 11, 2014 aripapLeave a comment

This article originally ran on Digiday on December 12, 2013. About a year ago, I wrote a blog post pontificating about the likely 2013 ad tech IPOs, and Digiday turned … read full post→

Posted in Tech

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